Grouping Westerns, Whales and Oceans Together is not Weird!

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Release date: May 2019

We are fervently hoping that Saving Our Oceans is close to the final editing stages. Due to our involvement with the annual mule ride we sponsor, we’re grossly behind schedule, but we  plan to pull some long days…and nights…very soon.

There are those who say that our new direction (grouping westerns, whales and oceans together)  isn’t going to work. That’s it’s weird. Makes no sense. I’m too busy to argue with them and will let time be the determiner of that. I admit that the new website (westernswhalesandoceans.com) isn’t yet exactly brimming with visitors and that we closed down our new blog temporarily due to lack of visitors, but our sales have picked up and are ahead of sales a year ago – thank goodness.

This decision to add “whales and oceans” to our “western culture” is not a business decision. It’s a moral decision. We are now part of the Ocean Foundation and have been formally accepted to the Plastic Pollution Coalition. We strongly support the Save Our Wild Salmon Coalition and the Orca Conservancy. We also love westerns, but westerns are mostly a greatly romanticized history of the past. Whales and oceans are a predictor of the future, which looks pretty grim right now.

I won’t get on my soapbox about the immorality of mercilessly harpooning intelligent, social mammals at this time because I’ve been on that soapbox most of the winter.

As for our western situation…an amazing number of people have been asking if our popular, reclusive author Jere D. James is ever going to write another western. We didn’t hold out much hope for quite a spell, but it looks very promising that Jere will be making a return. Whew. We need that since we’ve decided to keep our main operations in Arizona. Despite our intense interest in orcas and oceans, westerns still rate pretty high with us and most of our readers.

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Dwight Beard – A Western Icon

 

 

Moonlight Mesa Announces Release of Two New E-Books

In a surprise move, Moonlight Mesa Associates publisher Becky Coffield announced  that two of the company’s nonfiction titles will be released as e-books very soon.

        SGA Cover Some Gave All, J.R. Sanders’ nonfiction account of Old West Lawmen Who Died With Their Boots On, will likely be in e-book format in January. “Converting this book without losing its design is a challenge,” Coffield said. “We positively do not want to lose the artwork and photos in the book. We’ve managed to get the file below 50MG, so it should work with Kindle, but the file is much too large for Smashwords, unfortunately.”

Although Kindle claims the bulk of e-book sales, Smashwords is a distributor to ALL E-BOOKS – every brand imaginable.

“We’ve been thinking of doing this for quite some time. Thinking is the easy part; doing is the challenge.”

Coffield’s big push is to have the e-book available in January. “This is just a wonderful book,” Coffield said. “But eliminating photos and such hurts. We eliminated photos in Casey Tibbs – Born to Ride because no e-book publisher could handle the size of the files back then. Hopefully they can do better now.”

E cover RowingMedThe other title Coffield is moving to electronic format is also undergoing a title change. The Old Folks in the Boat will be available also in January, under a new ISBN and title: Rowing for Health. The original title will be kept as part of the subtitle.

“We made a mistake choosing the title for the book,” Coffield admits. “We spent months – no, two years – throwing titles around. Seriously. I don’t know how that happened as much time as we spent talking about titles.”

Coffield feels that the book should be doing better than it is. “We didn’t expect a barn-burner with a niche book, and we’ve sold copies every month, but I truly think the book should be selling better. We talked about just re-issuing it under a new title and a new ISBN, but the thought of having to change the cover and headers and the uploads, it just exhausted me. That’s still a possibility, but I’d prefer not to go there – at least at this time,” the publisher said.

The e-book title will be Rowing for Health. The subtitle will be Inspiration from The Old Folks in the Boat. Like Sanders’ book, the number of photos in the electronic version of Rowing for Health could present a stumbling block.

Moonlight Mesa’s 2018 top-selling nonfiction, A Beginner’s Guide to Owning a Mule,  is not destined for e-book conversion – at least at this time. The publisher will, however, release an e-book for Saving Our Oceans at the same time as the trade-paperback. “I expect better e-book sales with that title,” Coffield said. “I can’t tell you why. I just do.” Coffield plans to donate the money from sales to orca and ocean groups.

Westerns, Whales and Oceans Welcome You.

This website is sponsored by and aligned with Moonlight Mesa Associates, a small publishing house  located in Wickenburg, Arizona. We’ve been a western book publisher for over 10 years, although we have published other genres also.

We are going through growing, and aging, pains right now as we broaden our horizons and our publishing interests.

We’re moving from fiction to nonfiction, and you will find new and forthcoming nonfiction titles here – but only “watery” titles. The profit from every “watery” book we sell is being donated to either the Ocean Foundation, the Ocean Conservancy, or the  Orca Conservancy.

 

We’re also dedicated to ending the cataclysmic catastrophe of plastic pollution in our oceans. These materials kill 1,000,000 seabirds a year, and over 100,000 marine mammals. We are passionate about whales, particularly orcas and humpbacks. We are dedicated to helping save the Southern Resident Pod of Orcas and keeping them from extinction.

You will find our westerns, water-related books and other genres featured on this website. We don’t have many water titles yet, but we’re in the process now of preparing for the publication of Saving Our Oceans, by award-winning writer, R.L. Coffield.

Here is one “watery” book we’ve published. Since the Moonlight Mesa Associates had an unexpected death, and who knows for how long, you’ll need to order from Amazon, or contact us directly via this blog. Once our website here is set up, you can do mail orders here also.

Learn how to build your own boat and take up rowing. You’re never too old to enjoy this sport!

The Old Folks in the Boat  is a great primer for beginners and older rowers.