WE DID IT! The GREAT, The GOOD, The HORRID!

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Shock and exhaustion are setting in. This morning, after months of extremely intense work, I finally gave the go-ahead to upload Saving Our Oceans to the printer. It took four bar codes before our gifted cover designer, now living in Ecuador no less, was able to upload the cover. The four bar codes were my doing…couldn’t make up my mind on price…couldn’t decide if I wanted the price on the back of the book or not…couldn’t complete the metadata for the book to even get to the bar code area…couldn’t get an answer from “customer no-service”…but the book now has a bar code, and it’s official.

Hopefully the proof copy will pass scrutiny and then we’ll begin the hard part of publishing…SELLING the dang thing!

So – that’s the GREAT.

cropped wallace islandThe GOOD? Actually the Good is as great as the GREAT. Another staff member and I have been admitted to the MARINE NATURALIST TRAINING PROGRAM held in Friday Harbor, Washington, this summer. We are totally stoked! This is a perfect fit for the new direction I want to take Moonlight Mesa Associates (aka Westerns, Whales, and Oceans). The program is a full week in July. It’s perfect timing since the office here in Wickenburg is closed during Arizona’s hell-hot months. My husband and our dog Holly and I will be on our little tug enjoying every minute of summer in the Northwest. Hopefully selling books too!

The HORRID? You know the old saying, “Haste makes waste.” This is absolutely true in the publishing business. Every time we’ve rushed a book to print to meet a deadline, we’ve regretted it. Well, this saying apparently holds true for websites also. We were in such a manic state to get our WordPress website up and running after losing our 10-year-old website with another company, that we didn’t triple check things. We double-checked, but we were under so much  pressure to get the website operational, that we didn’t triple check. I strongly suspect that has hurt us. Nothing quite like a publisher who misspells.

As a result, when I finally took the time to look things over carefully, low and behold I found a plethora of errors in book descriptions. Eeeks. I’d have fired me if I could’ve. Hopefully all is fixed, but I need to go through every written word one last time to make sure.

Meanwhile, Saving Our Oceans  will be released May 15 if all goes well. When you purchase the book, keep in mind that the net proceeds from your purchase will be donated to a great cause! I know the 501c3 recipients will greatly appreciate it, and all of us at Moonlight Mesa sincerely thank you.

 

 

 

 

 

 

It Shouldn’t Take a Rocket Scientist…

00dca-orca2Bphoto“In response to its criticism of its treatment of killer whales, Sea World said it will build them a larger habitat. When asked for comment, killer whales said, “Hey, you know what’s a larger habitat? The ocean.”    Conan O’Brien.

It shouldn’t take a rocket scientist to figure out why orcas die in captivity at a relatively young age. It only takes people suffering from money-addiction to ignore the facts and not care one whit for the mammal they are tormenting and degrading.

According to National Geographic’s “Orcas don’t do well in captivity. Here’s why,” of the 70 orcas born in captivity around the world since 1977, 37 of them are dead. This number does not include the 30 that were stillborn or died in utero. Tragically, only a small handful of wild-caught orcas live past 30-years-of age. Not one captive born orca yet has lived that long. In the wild these mammals sometimes can live to 80 and beyond.

But this fact seems to escape the jailers – that they are cutting the animals’ lives short by about 50 years. It’s all about the money.

There’s plenty of evidence, and proof, that whales, dolphins, and porpoises are highly intelligent, social animals. Orcas are meant to swim great distances – often up to 40 miles a day – where they frequently dive to great depths to feed several times a day, every day. A super-sized swimming pool just doesn’t cut it. And even though some orcas are born into captivity, they are still genetically driven to do the same things that wild orcas do.

According to Naomi Rose, marine mammal scientist at the Animal Welfare Institute, “a primary indicator for whether a mammal will do well in captivity is how wide their range is in the wild. The broader their natural range, the less likely they are to thrive in confinement. This is the same reason some zoos have been phasing out elephant exhibits.”

An orca’s life in captivity could not have been devised to be more horrific. Orcas’ brains are highly developed when it comes to social intelligence, language (yes, language) and self-awareness. In the wild, they live most of their lives in tight-knit groups (pods). Often the males stay with their mothers for their entire lives. In captivity this social bond is ripped apart. In captivity they don’t have the opportunity to escape conflict with others or to engage in natural swimming behaviors. The animals are kept in captivity simply for people’s entertainment and other people’s bank accounts. This is wrong on so many fronts.

There’s hope that things are beginning to change, but certainly not fast enough. In 2017 California made it illegal to breed orcas. Shortly after this, Sea World announced it would be ending its captive orca breeding program. Unfortunately, a number of these animals are still kept for entertainment and continue to be treated like their personal lives have no value.

“At the federal level, Congressman Adam Schiff, a Democrat from California, has repeatedly introduced a bill to phase out captive orca displays across the U.S.” I urge people to support this effort, whether Democrat, Republican, Libertarian, Socialist or Independent.

Hopefully, and it’s a wild hope, the whales remaining in captivity will be released (before they die prematurely) to a whale sanctuary project. Of course, Sea World opposes this effort, and considers the sanctuaries to be nothing but “sea cages,” as if their over-sized swimming pools were preferential. If the whales do not survive or make it in a whale sanctuary, at least they’ll have had a chance – more than Sea World can offer them.

(An even worse thought is these poor creatures being sold by Russia, who is currently holding 100 orcas and beluga whales in a “whale jail” for sale to the Chinese for their aquariums. Likely the freezing temperatures in Siberia will end up killing the mammals who are kept in tanks so small they can hardly move. It had been hoped that Vladimir Putin would have the mammals released, but this has not yet happened. It may be too late.)

Material from:

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Coffield, R.L. Saving Our Oceans. Wickenburg: Moonlight Mesa Associates, Inc. May 2019. Print

Daly, Natasha. “Orcas don’t do well in captivity. Here’s why.” National Geographic,  25, March, 2019, https://www.natgeo.com/animals/2019/03/orcas-captivity-welfare/

 

Grouping Westerns, Whales and Oceans Together is not Weird!

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Release date: May 2019

We are fervently hoping that Saving Our Oceans is close to the final editing stages. Due to our involvement with the annual mule ride we sponsor, we’re grossly behind schedule, but we  plan to pull some long days…and nights…very soon.

There are those who say that our new direction (grouping westerns, whales and oceans together)  isn’t going to work. That’s it’s weird. Makes no sense. I’m too busy to argue with them and will let time be the determiner of that. I admit that the new website (westernswhalesandoceans.com) isn’t yet exactly brimming with visitors and that we closed down our new blog temporarily due to lack of visitors, but our sales have picked up and are ahead of sales a year ago – thank goodness.

This decision to add “whales and oceans” to our “western culture” is not a business decision. It’s a moral decision. We are now part of the Ocean Foundation and have been formally accepted to the Plastic Pollution Coalition. We strongly support the Save Our Wild Salmon Coalition and the Orca Conservancy. We also love westerns, but westerns are mostly a greatly romanticized history of the past. Whales and oceans are a predictor of the future, which looks pretty grim right now.

I won’t get on my soapbox about the immorality of mercilessly harpooning intelligent, social mammals at this time because I’ve been on that soapbox most of the winter.

As for our western situation…an amazing number of people have been asking if our popular, reclusive author Jere D. James is ever going to write another western. We didn’t hold out much hope for quite a spell, but it looks very promising that Jere will be making a return. Whew. We need that since we’ve decided to keep our main operations in Arizona. Despite our intense interest in orcas and oceans, westerns still rate pretty high with us and most of our readers.

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Dwight Beard – A Western Icon

 

 

Publisher Announces 2018 Sales Report

2018 ended with a bang for Moonlight Mesa Associates, Inc.! Despite a summer of dismal sales (probably partially due to no one being in the office for three months) the year actually ended well. “November and December were terrific for sales,” Moonlight Mesa publisher  said. “Actually, almost unbelievable.”

Both the publisher and staff were shocked to see the final 2018 tally on book sales. There were some genuine surprises and some disappointments.

Muley cover          Moonlight Mesa’s top-selling book for 2018 was A Beginner’s Guide to Owning a Mule. This includes copies distributed by Ingram and sold by the publisher. If only Ingram sales are considered, however, Casey Tibbs – Born to Ride, squeezed out A Beginner’s Guide to Owning a Mule at the very tail end of the year, the Tibbs book outselling the mule 9780977459391.MAIN.book by only a few copies.

J.R. Sanders’ Some Gave All  came in third for sales by Ingram, and Lee Anderson’s Developing the Art of Equine Communication took fourth.

As for Kindle and other e-book sales, Casey Tibbs and Equine Communication had decent movement. Jere James probably outsold the other two titles, but Jere also has seven books available – plus they are fiction. Not all titles published by Moonlight Mesa are available as ebooks due to photos and file size.

The Old Folks in the Boat fared very poorly. “I knew it wouldn’t be a blockbuster,” 50dfc-oldfolksweb-jpegCoffield said, “but I am truly surprised at how poorly it did. I came within a hair of taking it out of circulation. Another year like this one, and I will.” In fact, the publisher canceled the scheduled book signing at the Seattle Boat Show.

Finally, Moonlight Mesa will no longer be carrying Paula Silici’s yummy western romance, A Way in the Wilderness.  The author has asked for her rights back, and due to Silici’s precarious health situation, Coffield agreed to return the author’s rights – except for a 10% publisher right to any movie rights.

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Release date: May 2019

The plan now is to get Saving Our Oceans completed and uploaded for printing. “We’re close, but there’s still a lot of work to do. It doesn’t help that our beloved cover designer is migrating to Ecuador,” Coffield said. “He insists there will be internet there, but it just won’t be the same.”

Next up will be Lee Anderson’s book, “The View from My Saddle”.  This is Anderson’s second title with Moonlight Mesa. Coffield insists the book will be ready to release in the fall.