WE DID IT! The GREAT, The GOOD, The HORRID!

SOOpc jpeg

Shock and exhaustion are setting in. This morning, after months of extremely intense work, I finally gave the go-ahead to upload Saving Our Oceans to the printer. It took four bar codes before our gifted cover designer, now living in Ecuador no less, was able to upload the cover. The four bar codes were my doing…couldn’t make up my mind on price…couldn’t decide if I wanted the price on the back of the book or not…couldn’t complete the metadata for the book to even get to the bar code area…couldn’t get an answer from “customer no-service”…but the book now has a bar code, and it’s official.

Hopefully the proof copy will pass scrutiny and then we’ll begin the hard part of publishing…SELLING the dang thing!

So – that’s the GREAT.

cropped wallace islandThe GOOD? Actually the Good is as great as the GREAT. Another staff member and I have been admitted to the MARINE NATURALIST TRAINING PROGRAM held in Friday Harbor, Washington, this summer. We are totally stoked! This is a perfect fit for the new direction I want to take Moonlight Mesa Associates (aka Westerns, Whales, and Oceans). The program is a full week in July. It’s perfect timing since the office here in Wickenburg is closed during Arizona’s hell-hot months. My husband and our dog Holly and I will be on our little tug enjoying every minute of summer in the Northwest. Hopefully selling books too!

The HORRID? You know the old saying, “Haste makes waste.” This is absolutely true in the publishing business. Every time we’ve rushed a book to print to meet a deadline, we’ve regretted it. Well, this saying apparently holds true for websites also. We were in such a manic state to get our WordPress website up and running after losing our 10-year-old website with another company, that we didn’t triple check things. We double-checked, but we were under so much  pressure to get the website operational, that we didn’t triple check. I strongly suspect that has hurt us. Nothing quite like a publisher who misspells.

As a result, when I finally took the time to look things over carefully, low and behold I found a plethora of errors in book descriptions. Eeeks. I’d have fired me if I could’ve. Hopefully all is fixed, but I need to go through every written word one last time to make sure.

Meanwhile, Saving Our Oceans  will be released May 15 if all goes well. When you purchase the book, keep in mind that the net proceeds from your purchase will be donated to a great cause! I know the 501c3 recipients will greatly appreciate it, and all of us at Moonlight Mesa sincerely thank you.

 

 

 

 

 

 

Publisher Announces 2018 Sales Report

2018 ended with a bang for Moonlight Mesa Associates, Inc.! Despite a summer of dismal sales (probably partially due to no one being in the office for three months) the year actually ended well. “November and December were terrific for sales,” Moonlight Mesa publisher  said. “Actually, almost unbelievable.”

Both the publisher and staff were shocked to see the final 2018 tally on book sales. There were some genuine surprises and some disappointments.

Muley cover          Moonlight Mesa’s top-selling book for 2018 was A Beginner’s Guide to Owning a Mule. This includes copies distributed by Ingram and sold by the publisher. If only Ingram sales are considered, however, Casey Tibbs – Born to Ride, squeezed out A Beginner’s Guide to Owning a Mule at the very tail end of the year, the Tibbs book outselling the mule 9780977459391.MAIN.book by only a few copies.

J.R. Sanders’ Some Gave All  came in third for sales by Ingram, and Lee Anderson’s Developing the Art of Equine Communication took fourth.

As for Kindle and other e-book sales, Casey Tibbs and Equine Communication had decent movement. Jere James probably outsold the other two titles, but Jere also has seven books available – plus they are fiction. Not all titles published by Moonlight Mesa are available as ebooks due to photos and file size.

The Old Folks in the Boat fared very poorly. “I knew it wouldn’t be a blockbuster,” 50dfc-oldfolksweb-jpegCoffield said, “but I am truly surprised at how poorly it did. I came within a hair of taking it out of circulation. Another year like this one, and I will.” In fact, the publisher canceled the scheduled book signing at the Seattle Boat Show.

Finally, Moonlight Mesa will no longer be carrying Paula Silici’s yummy western romance, A Way in the Wilderness.  The author has asked for her rights back, and due to Silici’s precarious health situation, Coffield agreed to return the author’s rights – except for a 10% publisher right to any movie rights.

SOOpc jpeg
Release date: May 2019

The plan now is to get Saving Our Oceans completed and uploaded for printing. “We’re close, but there’s still a lot of work to do. It doesn’t help that our beloved cover designer is migrating to Ecuador,” Coffield said. “He insists there will be internet there, but it just won’t be the same.”

Next up will be Lee Anderson’s book, “The View from My Saddle”.  This is Anderson’s second title with Moonlight Mesa. Coffield insists the book will be ready to release in the fall.

 

Moonlight Mesa Announces Release of Two New E-Books

In a surprise move, Moonlight Mesa Associates publisher Becky Coffield announced  that two of the company’s nonfiction titles will be released as e-books very soon.

        SGA Cover Some Gave All, J.R. Sanders’ nonfiction account of Old West Lawmen Who Died With Their Boots On, will likely be in e-book format in January. “Converting this book without losing its design is a challenge,” Coffield said. “We positively do not want to lose the artwork and photos in the book. We’ve managed to get the file below 50MG, so it should work with Kindle, but the file is much too large for Smashwords, unfortunately.”

Although Kindle claims the bulk of e-book sales, Smashwords is a distributor to ALL E-BOOKS – every brand imaginable.

“We’ve been thinking of doing this for quite some time. Thinking is the easy part; doing is the challenge.”

Coffield’s big push is to have the e-book available in January. “This is just a wonderful book,” Coffield said. “But eliminating photos and such hurts. We eliminated photos in Casey Tibbs – Born to Ride because no e-book publisher could handle the size of the files back then. Hopefully they can do better now.”

E cover RowingMedThe other title Coffield is moving to electronic format is also undergoing a title change. The Old Folks in the Boat will be available also in January, under a new ISBN and title: Rowing for Health. The original title will be kept as part of the subtitle.

“We made a mistake choosing the title for the book,” Coffield admits. “We spent months – no, two years – throwing titles around. Seriously. I don’t know how that happened as much time as we spent talking about titles.”

Coffield feels that the book should be doing better than it is. “We didn’t expect a barn-burner with a niche book, and we’ve sold copies every month, but I truly think the book should be selling better. We talked about just re-issuing it under a new title and a new ISBN, but the thought of having to change the cover and headers and the uploads, it just exhausted me. That’s still a possibility, but I’d prefer not to go there – at least at this time,” the publisher said.

The e-book title will be Rowing for Health. The subtitle will be Inspiration from The Old Folks in the Boat. Like Sanders’ book, the number of photos in the electronic version of Rowing for Health could present a stumbling block.

Moonlight Mesa’s 2018 top-selling nonfiction, A Beginner’s Guide to Owning a Mule,  is not destined for e-book conversion – at least at this time. The publisher will, however, release an e-book for Saving Our Oceans at the same time as the trade-paperback. “I expect better e-book sales with that title,” Coffield said. “I can’t tell you why. I just do.” Coffield plans to donate the money from sales to orca and ocean groups.

Westerns, Whales and Oceans Welcome You.

This website is sponsored by and aligned with Moonlight Mesa Associates, a small publishing house  located in Wickenburg, Arizona. We’ve been a western book publisher for over 10 years, although we have published other genres also.

We are going through growing, and aging, pains right now as we broaden our horizons and our publishing interests.

We’re moving from fiction to nonfiction, and you will find new and forthcoming nonfiction titles here – but only “watery” titles. The profit from every “watery” book we sell is being donated to either the Ocean Foundation, the Ocean Conservancy, or the  Orca Conservancy.

 

We’re also dedicated to ending the cataclysmic catastrophe of plastic pollution in our oceans. These materials kill 1,000,000 seabirds a year, and over 100,000 marine mammals. We are passionate about whales, particularly orcas and humpbacks. We are dedicated to helping save the Southern Resident Pod of Orcas and keeping them from extinction.

You will find our westerns, water-related books and other genres featured on this website. We don’t have many water titles yet, but we’re in the process now of preparing for the publication of Saving Our Oceans, by award-winning writer, R.L. Coffield.

Here is one “watery” book we’ve published. Since the Moonlight Mesa Associates had an unexpected death, and who knows for how long, you’ll need to order from Amazon, or contact us directly via this blog. Once our website here is set up, you can do mail orders here also.

Learn how to build your own boat and take up rowing. You’re never too old to enjoy this sport!

The Old Folks in the Boat  is a great primer for beginners and older rowers.