The response to JUST ONE THING has been nothing short of encouraging, according to publisher and JUST ONE THING organizer, Becky Coffield. Although off to a slow start due to the home and business relocation of both Moonlight Mesa Associates, Inc. and the publisher, the response to date has exceeded Coffield’s expectations.
For starters, the Save Our Wild Salmon Coalition has enthusiastically endorsed the JUST ONE THING alliance. “The Save Our Wild Salmon Coalition has got to be one of my favorite organizations,” Coffield recently said. “Joseph Bogaard and his staff are so responsive, supportive and positive. They were quick to endorse our informational/inspirational publication last year, Saving Our Oceans, which has generated funds that we’ve in turn donated to the Save Our Wild Salmon Coalition and to the Whale Museum in Friday Harbor.”
Coffield went on to add that “The Whale Museum is another organization that has been outstandingly supportive of not only our publication, Saving Our Oceans, but they also have wholeheartedly embraced the JUST ONE THING alliance. It’s a very rewarding feeling to have organizations like these support the alliance.”
Moonlight Mesa already has an alliance with the Ocean Foundation and the Plastic Pollution Coalition. “We’re hoping that we actually get a response from the Inland Ocean Coalition this time around,” Coffield said. “More than just coastal communities and organizations need to come on board for this to be really successful. What we are getting is terrific, but there’s plastic pollution everywhere…not just in coastal regions.”
In addition to organizations, so many individuals have praised the idea and let us know via email or personal encounters. “We’re very enthused and excited to get the ball rolling on this endeavor,” Coffield said. “Now that we’re mostly settled in our new location, we hope to send the message out and recruit more organizations and individuals to the cause.”
And, JUST ONE THING has its prototype t-shirt. “The funds from any shirts we sell will be donated. More than selling shirts, though, our goal is to just get the word out and encourage participation in the alliance.”
2019 PUBLICATION WRAP UP
Once again nonfiction dominated Moonlight Mesa’s overall sales this past year. Although Casey Tibbs – Born to Ride and A Beginner’s Guide to Owning a Mule battled it out for best seller, the honor this year goes to Rusty Richards’ Casey Tibbs – Born to Ride by a small margin. “Richards’ book is going to sell forever, I think,” Coffield said. “It’s a classic in the true sense. Part of its exceptional staying-ability is that it’s available as a trade paperback and an ebook also.”
A Beginner’s Guide to Owning a Mule came in second for sales which is very interesting considering the book is simply a guideline about buying and owning mules. “I’m a bit surprised at the interest in mules, I guess,” Coffield said. “They are fantastic animals, but not for everyone, that’s for sure. I have one and absolutely love her, but there are days… I’m very pleased to see the interest in mule-information.”
In third place for sales was C.L. “Lee” Anderson’s Developing the Art of Equine Communication. “I didn’t think Lee could possibly come up with another book as helpful and informative as this one, but he surely did,” Coffield said. “We released Lee’s second book, The View from My Old Saddle, in January this year.”
Fourth place is J.R. Sanders’ riveting Some Gave All. “I know if we can get this book into ebook format without having to delete most of the artwork and photos it will really take off,” Coffield said. “This book is absolutely fabulous.”
Saving Our Oceans placed fifth for nonfiction. “I was more than disappointed in this result,” Coffield said, “but it’s probably to be expected considering the topic and the fact that many in Arizona seem to be a bit detached and indifferent to these issues. Our work is cut out for us.”
Jere D. James, usually a top-selling fiction author, has seen a decline in sales. Jere stopped writing westerns and sales declined when no new titles were forthcoming. The author had a fairly large following who were always anxious to buy the next book in the series. (Cover photo of the 5th book in the Jake Silver Adventure Series.)
NO PUBLICATIONS IN 2020
Coffield announced there would be no new publications scheduled in 2020. “We have too much work to do with Saving Our Oceans and the JUST ONE THING alliance. We also have Lee’s new title to get established in the market place. Plus, we’re looking at a new cover for Sanders’ The Littlest Wrangler. And if time permits, we’d like to take a look at Some Gave All and see how we can get it into an ebook. We’ll be busy.”
Our grassroots movement, JUST ONE THING, is being launched. Please join us in this exciting enterprise and help spread the word. It’s FREE to join!
The idea behind JUST ONE THING (aka JOT) is simple. If every person does JUST ONE THING to help alleviate plastic use and waste, it will make an astounding difference in plastic pollution (at least in this country and in coastal and inland waters). It would also send a message, albeit slowly, to the hundreds of plastic producers who yearly spew out billions of plastic products and take no responsibility for the devastation and destruction their products cause our planet.
We’re not suggesting people go “plastic free,” which is near impossible in today’s world anyway. However, there are small things a person can do that that can add up to colossal results. Just choose one form of plastic use that you’re willing to eliminate.
This movement is not meant to be a burden. It’s meant to be a statement. It’s meant to be a positive step toward helping solve what seems to be an insurmountable problem.
This year the world’s largest plastic producer, Coca Cola, plans to manufacture over a billion plastic bottles and 3 billion tons of plastic packaging. That’s just one company out of hundreds. The top plastic producers in the United States are Coca Cola, Pepsico, Colgate, Palmolive, Nestle, Mars Inc., Unilever, and SC Johnson. In told, there are hundreds of plastic producers around the world. These companies have tended to blame the consumer for the pollution problem, but we all know that aside from recycling, which has been a disappointment in this country, there’s not much a person can do. Beach clean-ups certainly help – for a very short period of time.
And few people know that 3/4 of everyday plastic products are TOXIC.
JUST ONE THING may start as a whisper, but when enough people have had enough of the plastic industry’s pollution, it could become a roar.
Need help with ideas? For starters try these websites: Myplasticfreelife.com; email@example.com. Try this book: Saving Our Oceans, by R.L. Coffield.
(JUST ONE THING logo designed by Vin Libassi, cover designer for Moonlight Mesa Associates, Inc.)
I’m beginning to feel like our “relocation” is a very long saga, so I’ll make the ending brief.
1. Yes, we moved
2. No, we did not relocate to the Northwest
3. We relocated to a great location just outside of Wickenburg – so we’re STILL IN ARIZONA. It’s all the change we needed.
So, back to business!
For the last few months we’ve been struggling to get Lee Anderson’s new book into print. The last technical glitch wasn’t mine (this time). But despite being computer-less for several weeks due to the move, we finally have the book in print. Lee’s new book is phenomenal…and bold. People will love it, or they’ll be furious. Getting it into print has taken its toll on all of us, however. Release date for this title is January 15, 2020.
As for end of the year business…I’ll have final numbers soon, but I do know that A Beginner’s Guide to Owning a Mule was the second highest selling book via Ingram this year. The other three top titles for Ingram sales were Some Gave All, by J.R. Sanders; Developing the Art of Equine Communication by C.L. (Lee) Anderson; and Saving Our Oceans, by R.L. Coffield. Note that these are all nonfiction.
E-book sales have not been tallied, and not all books are in ebook format, but Casey Tibbs – Born to Ride, by Rusty Richards (available in both paperback and ebook), looks like it snagged first place in total sales in 2019. That being said, final results have not been determined yet.
JUST ONE THING
I’ve been rather forced to take a break from publishing this year (2020) as I have no staff left. Renee is sulking (for good reason and won’t be back for a long, long spell if then). Vin (our fantastic cover designer) has relocated to Ecuador. Jered took a job as Account Executive with Shamrock Farms (which pays much better than I do). And on and on. Even Tom has taken on other projects. I’m thinking it’s a sign I need to move on. It’s been 10 years – change is good.
So now on to the fun stuff: If I’m not going to publish in 2020, what am I going to do? JUST ONE THING, that’s what I’m going to do. JUST ONE THING.
My goal is to start a JUST ONE THING grassroots movement. It’s simple, right? IF EVERYONE, every single person, did JUST ONE THING to stop plastic use and pollution the results would be phenomenal. I’m not talking big sacrifices either. How about buying coca cola in the can or a glass bottle – or any of the many other plastic bottles of crapola produced? How about saying no to the plastic bag that you don’t really need? We can all make a change that will be beneficial for the environment.
We’ll be in the Northwest again this summer where I’m hoping to get in some hours toward my Marine Naturalist Certification. Yes, my heart is still in the Northwest, but thousands upon thousands of hearts there are working for the whales, the ocean, the chinook salmon, and cleaner water. My voice won’t be missed. Instead, I’m hoping to bring these issues to Arizona so that they make sense to the people here.
I’ll be blogging regularly about all these things and also on a rampage about a few of them. I hope you’ll stay tuned and think about CHANGE!
It’s a minority of individuals who have any sense of stewardship about anything involving nature and animals. Some people are concerned with a specific animal – for example “Save the Whales” – which is perfectly fine. Some are concerned about all animals and nature – for example Green Peace. But we’re talking a very small number of people when it comes down to it.
One problem that those involved with saving animals or nature must deal with is that they’re regularly scoffed at as extremists, tree-huggers, radicals, hippies, environmentalists (heaven forbid) and other invectives, and often they must battle big business and corporations. I think it’s safe to say that a majority of people don’t give a thought to a species of any kind becoming extinct and might not even care if someone planted the thought.
This realization really hit home when I sent out an email to a group of 70 people, most of whom I know fairly well. Some I’ve known for years. I asked that they consider supporting the publication of Saving Our Oceans since the net proceeds from the sale of the book were being donated to several 501c3 organizations. Many of the 70 live in California, and California does have a healthy history of protecting their coastline and marine sanctuaries.
Get ready for the big response! Ready? One person out of 70 said they’d be delighted to buy the book. That is .02 per cent.
One woman asked me to remove her from my email list.
Well, it’s very possible it could simply be me.
However, I have found only one individual in the tiny town where I live who cares one whit about the health of the ocean, the captivity of orcas, Japanese whaling, or any similar environmental topic.
It’s NOT okay for 1,000,000 species of plants and animals to die off. It is NOT acceptable to be harpooning the smartest mammals in the ocean (possible smarter than people in some regards) or holding them prisoners in swimming pools for entertainment. It’s not acceptable for big business to rape, pillage, and pollute the earth. There seems to be a robust “leave it for others to fix” attitude. Or is the real reason behind inaction and ambivalence that the problems seem overwhelming and hopeless?
Yes, for the most part we all have extremely busy, stressful lives, but the solution might be simpler than people realize. Imagine this: What if everyone, every single person, did something helpful. Just one thing. I think we can all afford to do JUST ONE THING.
Start by saying NO to PLASTIC Bags, Bottles and Straws. One thing.
Despite our obsession with the slaughter and captivity of whales and dolphins, there are some growing bright spots on the horizon! Here at Moonlight Mesa Associates we’ve agreed to stop obsessing about captive whales and focus on the bigger picture. Plenty of other people are focusing on whales and dolphins. The four of us aren’t going to be missed. The Rights of Nature movement needs support and obsessing over too.
Essentially, the idea of the Rights of Nature arose in the “western” world around 1972, although indigenous citizens in many countries have pretty much always recognized and respected the rights of nature. However, in 1989 Professor Roderick Nash published the Rights of Nature: A History of Environmental Ethics which really began the ball slowly rolling.
The fact is, and it’s a happy fact, the Rights of Nature is being increasingly recognized worldwide. Just this past week, Sweden introduced a Rights of Nature Constitutional Amendment in their parliament.
Parliament member Le Moine succinctly made it clear when he said, “The underlying value in our society is that we are the dominators of this world and Nature is just a resource for us to use. Economic growth has been the real goal, not a healthy environment. I’m tired of this era, where our arrogant worldview has driven us far beyond the planetary boundaries. Now, when we’re in the beginning of an ecological and climate collapse, I hope we can re-think our relationship with Nature. And for me, it starts with admitting that Nature has rights.”
Mari Margil of CELDF (Community Environmental Legal Defense Fund) stated: “We need to quickly make a fundamental shift in our relationship with the natural world. Advancing the Rights of Nature in Sweden’s constitution is an important step forward.”
These exact words could/should have been said in the United States Congress, the British Parliament, and any number of countries. Unfortunately, it will likely be decades before words of this kind are uttered in the U.S. Congress, but there’s always hope!
Sweden will be joining Ecuador, Columbia, Bolivia, India, New Zealand and a host of other countries who have come to their senses and realized that some things (nature) are just more important than amassing untold amounts of money and multiple private estates.
Citizens of the United States are taking action even if the federal government here isn’t. I think I already mentioned about the citizens in Lincoln County, Oregon, who adopted a first-in-nation ban of aerial pesticide spraying. Despite a staggering campaign war chest of $300,000 raised by timber and chemical corporations, Lincoln County fought back with $16,000 and won their measure.
Pennsylvania is introducing a constitutional amendment called the “local Self-Government Amendment” which places the rights of people over the interests of private corporations and empowers communities to heighten state protections for civil, human, and ecosystem rights. This is in an effort to protect themselves from environmental and personal harm. Pittsburgh has already waded into this swamp and defended themselves against sludge, fracking, and a host of harmful corporate projects.
In Florida laws are being proposed in each county through the citizens’ ballot initiative process. In addition to protecting the Rights of Nature, the laws would recognize rights of local residents to a healthy environment and clean water.
Toledo, Ohio, however, passed a ballot initiative that gave Lake Erie and those who rely on the lake’s ecosystem a bill of rights. The intent is to protect and preserve “the ecosystem so that the life that depends on it – humans included – can have access to safe, fresh drinking water.” This certainly seems like a reasonable initiative, yet big business (in this case the Farm Bureau) had a stop put to this. The State of Iowa is supporting the farmers in a lawsuit against the city. Toledoans for Safer Water were told, by a judge no less, that they “cannot defend the voter-passed initiative in a lawsuit brought by a factory farm against the city over the initiative.”
Gig Harbor, Washington, formed a movement, Legal Rights for the Salish Sea, to help protect endangered orcas and the Salish Sea.
Overall, small movements in this country are arising. Many have the backing and assistance of CELDF and are becoming victorious. Check CELDF out on the web, please!
For a full account of the timeline of Rights of Nature, visit https://celdf.org/advancing-community-rights/rights-of-nature/rights-nature-timeline/.
I can also recommend The Rights of Nature, by David R. Boyd. This is an excellent book and clearly explains what this movement entails and is all about.
Basically, we’ve come to the conclusion that we need to do much more than fret about the beloved Southern Resident Pod and the Humpbacks dying around the globe. The planet itself is at stake. And yes, small efforts add up!
What can YOU do to help this movement? Stay tuned. We’re going to get to that.