When it comes to Moonlight Mesa’s book sales, it seems westerns are out and oceans and equines are in!
What a shock this year was.
First off, sales were appreciably lower this year because I did no book events whatsoever but spent seven months on a boat in the San Juan Islands instead of in my office…which I sold anyway. Well, actually it took us 3 months to find a boat we could (a) afford, and (b) was clearly a solid, strong, comfy traveler. We found a gem in Portland, Oregon. A 43′ Tolly Craft…50′ overall. In July we left Astoria, Oregon on an ebb and I puked my way up to West Port on the Washington Coast where we mercifully spent the night. The following day was a piece of cake…no swells, no wind, just about perfect. Even had whale sightings.
The whole day wasn’t perfect, however. Due to covid, Neah Bay was closed to all boaters, so we had to continue down the Straits of Juan de Fuca with the wind springing to 25 knots, and small craft advisories up. The rollers became enormous, making steering extremely difficult. Finding a good anchorage took way longer than anticipated. It was exhausting.
Anyway, it was a good summer for my husband and me since we’d both had covid in February and survived – his case much, much worse than mine – like emergency room visit bad.
On to business…As for nonfiction sales, A Beginner’s Guide to Riding a Mule was amazing and led all other titles by a landslide. However, Lee Anderson’s Developing the Art of Equine Communication had, as always, steady and consistent sales. Saving Our Oceans sales were highly gratifying. Casey Tibbs – Born to Ride did well also.
Basically, all of our nonfiction titles have catapulted past fiction titles. Although I took The Old Folks in the Boat off the market, I still sold copies to a several bookstores, one in Anacortes. Life Was a Cabaret – A Tale of Two Fools, a Boat, and a Big-A** Ocean sold there also. Indeed, every nonfiction title saw some movement.
What doesn’t sell in the Northwest are westerns. Go figure. I mean…no interest. Jere D. James, our primary western author, retired from writing but I think he’s contemplating another title. Another western? I have no idea, but I’ve a hunch it’ll be something different. Jere’s westerns literally made our business, especially Saving Tom Black…I’ll publish anything this author writes, fiction or non.
I’ve had several queries in the past few months, but right now we are not accepting any. We’ve decided to stick with nonfiction when we do resume looking at manuscripts.
The Littlest Wrangler, our best-selling young reader book has been out of print for the last 7 months due to a snafu and my absence, but it will be back in print this month. It’s an award winner as is Sam’s Desert Adventure, our other young reader book.
And, I’ve already made plans for how I will “legally” promote our titles next summer while traversing through Canada en route to Alaska. 🙂 I’ll share the details in a blog before we head north again.