Moonlight Mesa Associates to Host JUST ONE THING Alliance

If every single person chose one form of plastic that they were willing to eliminate from their life, the results would be colossal.

JUST1THING E2   Moonlight Mesa Associates, a western book publisher, will host the JUST ONE THING Alliance on the Moonlight Mesa website, according to publisher Becky Coffield.

“It’s no secret – in fact it’s pretty obvious – we are currently engaged more with environmental issues than we are with publishing,” Coffield said. “In fact, we published only one new title this year (C.L. Lee Anderson’s The View from My Old Saddle) and we have no other titles planned for 2020.”

Moonlight Mesa and publisher Becky Coffield support the Save Our Wild Salmon Coalition and The Whale Museum in Friday Harbor with donations. “Also, the proceeds from the sales of Saving Our Oceans are donated to these organizations,” Coffield said. “But we also contribute to The Nature Conservancy (Arizona branch), CELDF (Community Environmental Legal Defense Fund) and NRDC (Nature Resource Defense Council), and we are also a member of GARN (Global Alliance for the Rights of Nature)” the publisher added. She’s also now the unofficial chairperson for JUST ONE THING.

Eventually Coffield plans on getting JUST ONE THING its own website, but for now she says,  “We do what we can do. It would be great, though, if someone volunteered to host the website – or pay for it. Obviously we need to spend more time marketing books to pay for all the things we want to support and do!”

JUST ONE THING is simple: it asks people to eliminate one plastic product. Just one.  “No one expects people to go without plastic products. It would be impossible in today’s world,” Coffield said. “But If every single person chose one form of plastic that they were willing to eliminate from their life, the results would be colossal. Just one. And here’s a good place to start because small things add up!”

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JUST ONE THING invites individuals and businesses to join this Alliance. If you’d like to do so,  Contact us and you will be added to our growing list of people who want to see plastic use and waste diminish.

 

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Great Year for Moonlight Mesa Nonfiction Titles & Superb Response to JOT

JUST1THING E2      The response to JUST ONE THING has been nothing short of encouraging, according to publisher and JUST ONE THING organizer, Becky Coffield. Although off to a slow start due to the home and business relocation of both Moonlight Mesa Associates, Inc. and the publisher, the response to date has exceeded Coffield’s expectations.

For starters, the Save Our Wild Salmon Coalition has enthusiastically endorsed the JUST ONE THING alliance. “The Save Our Wild Salmon Coalition has got to be one of my favorite organizations,” Coffield recently said. “Joseph Bogaard and his staff are so responsive, supportive and positive. They were quick to endorse our informational/inspirational publication last year, Saving Our Oceans, which has generated funds that we’ve in turn donated to the Save Our Wild Salmon Coalition and to the Whale Museum in Friday Harbor.”

Coffield went on to add that “The Whale Museum is another organization that has been outstandingly supportive of not only our publication, Saving Our Oceans, but they also have wholeheartedly embraced the JUST ONE THING alliance. It’s a very rewarding feeling to have organizations like these support the alliance.”

Moonlight Mesa already has an alliance with the Ocean Foundation and the Plastic Pollution Coalition. “We’re hoping that we actually get a response from the Inland Ocean Coalition this time around,” Coffield said. “More than just coastal communities and organizations need to come on board for this to be really successful. What we are getting is terrific, but there’s plastic pollution everywhere…not just in coastal regions.”

In addition to organizations, so many individuals have praised the idea and let us know via email or personal encounters. “We’re very enthused and excited to get the ball rolling on this endeavor,” Coffield said. “Now that we’re mostly settled in our new location, we hope to send the message out and recruit more organizations and individuals to the cause.”

And, JUST ONE THING has its prototype t-shirt. “The funds from any shirts we sell will be donated. More than selling shirts, though, our goal is to just get the word out and encourage participation in the alliance.”

2019 PUBLICATION WRAP UP

9780977459391.MAIN. Once again nonfiction dominated Moonlight Mesa’s overall sales this past year. Although Casey Tibbs – Born to Ride and A Beginner’s Guide to Owning a Mule  battled it out for best seller, the honor this year goes to Rusty Richards’ Casey Tibbs – Born to Ride by a small margin. “Richards’ book is going to sell forever, I think,” Coffield said. “It’s a classic in the true sense. Part of its exceptional staying-ability is that it’s available as a trade paperback and an ebook also.”

A Beginner’s Guide to Owning a Mule came in second for sales which is very interesting rebaandbeckyconsidering the book is simply a guideline about buying and owning mules. “I’m a bit surprised at the interest in mules, I guess,” Coffield said. “They are fantastic animals, but not for everyone, that’s for sure. I have one and absolutely love her, but there are days… I’m very pleased to see the interest in mule-information.”

In third place for sales was C.L. “Lee” Anderson’s Developing the Art of Equine equine_comm2Communication. “I didn’t think Lee could possibly come up with another book as helpful and informative as this one, but he surely did,” Coffield said. “We released Lee’s second book, The View from My Old Saddle, in January this year.”

SGA Cover      Fourth place is J.R. Sanders’ riveting Some Gave All. “I know if we can get this book into ebook format without having to delete most of the artwork and photos it will really take off,” Coffield said. “This book is absolutely fabulous.”

 

Saving Our Oceans placed fifth for nonfiction. “I was more than disappointed in this result,” Coffield said, “but it’s probably to be expected considering the topic and the fact that many in Arizona seem to be a bit detached and indifferent to these issues. Our work is cut out for us.”

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Jere D. James, usually a top-selling fiction author, has seen a decline in sales. Jere stopped writing westerns and sales declined when no new titles were forthcoming. The author had a fairly large following who were always anxious to buy the next book in the series. (Cover photo of the 5th book in the Jake Silver Adventure Series.)

 

NO PUBLICATIONS IN 2020

Coffield announced there would be no new publications scheduled in 2020. “We have too much work to do with Saving Our Oceans and the JUST ONE THING alliance. We also have Lee’s new title to get established in the market place. Plus, we’re looking at a new cover for Sanders’ The Littlest Wrangler. And if time permits, we’d like to take a look at Some Gave All  and see how we can get it into an ebook. We’ll be busy.”

 

 

 

A Bit Disappointed, and I Missed My Mule

Whale-postcard.jpg         My summer travels and book-selling attempts for Saving Our Oceans were  slightly worse than pathetic. Although I did sell all the books I had with me, it was a LOT OF WORK. Partially this is due to my reluctance to approach conventional bookstores. The Independent stores are far more gracious and willing to take small publisher titles. Happily I picked up orders for a few of our other titles and I just sent 25 copies of Saving Our Oceans to the Friday Harbor Whale Museum yesterday. So, it’s all good.

Well, I have to confess that the Marine Naturalist Training Program I was so gung-ho about was a little bit of a let down. The presenters absolutely knew their subject matter and were very passionate about it, but too many really needed training in public speaking. (Mumble mumble) Some were okay. A few were good, but too many were inaudible.

I also wasn’t sure why some of the topics were included, to be honest. Other topics, like plastic pollution, weren’t even mentioned.

The entire program, though, was staffed by extremely nice, knowledgeable, caring people.

As of now, I seriously doubt that I’ll do the required practicum to obtain a Marine Naturalist certification. I’m feeling more and more certain to remain in Arizona and not relocate north. More about that later.

But, all that being said,  due to the program I attended I armed myself with several Marine guides and had an absolutely great time finding cool creatures and plants on my own. I will admit the training program added a lot of interesting exploring to our travels.

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Orange Ribbon Worm I discovered in a tide pool

BACK TO BUSINESS

Happily I came back to a bunch of orders for books sitting in our post office box…not so happy for those waiting for their purchases, I suppose. I’ll definitely have someone deal with mail and orders next summer.

My to-do list is so long I almost feel paralyzed.  No one else will be back until the middle of September, if then, so I have time to get myself and the business organized and ready to roll at a nice, leisurely pace.

This fall we’re looking at possibly a new cover for The Littlest Wrangler,  and getting Lee Anderson’s book, My View from the Saddle, into print asap. Also a small ebook is in the works, and due to the slowdown after a fabulous full year of sales, A Beginner’s Guide to Owning a Mule will likely go to ebook also…maybe. Gotta think about that one. No…I just changed my mind. Not going to do that yet.

I’m glad to be home. My bed here is way more comfortable than the bed on the boat!! And I missed my mule!

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Day 1: Marine Naturalist Training Program

After driving 1600 miles and meandering around the Salish Sea for six weeks, we finally claimed our reserved dock spot in Friday Harbor, Washington, where the MNTP is held twice yearly. Would this class be worth the $1000 fee I paid to attend? And would it be worth my time considering my chances of relocating to the Northwest seemed slim and slimmer due to my house in Arizona not selling?

Day 1: Today’s session was “classroom lecture” oriented. After not having sat all day listening to lectures for many years I was glad I was not a student again. The program has two days of lecture and then three days of field trips.

Today I found the talk on the Chinook fish hatchery located on Orcas Island very informative. These are NOT farmed fish filled with chemicals and antibiotics. The spawn actually go to sea for 3 to 4 years and then return.

Also, Joe Gaydos, a veterinarian who belongs to the SeaDoc Society, gave an excellent, entertaining account of Mustelids of the Salish Sea (river otters and sea otters). Joe is also involved with organizing and starting a Southern Killer Whale Health Profile Project.

Jenny Atkinson gave a nice presentation on the Southern Resident pod’s biology and culture.

Although it was a long day of being “talked at” it’s necessary to learn all of this information in order to become a Marine Naturalist volunteer.

Hours of volunteer work are also required and that will be a challenge for me to find something I can do in Arizona.

One more day of lecture and we’re off on a field trip!!

Eventually, however, I’m going to have to address the horrendous news of how Sea World had inhumanely treated the orcas. People who worked for Sea World are finally speaking out. It’s criminal.

Save a Whale – It’s Easy

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Here’s an easy,  gratifying way to feel uplifted and do a wondrous deed in the process.

Adopt an Orca! This small adoption act is powerful and enriching. Your donation will not only leave you feeling delightfully good, but somehow the adoption feels like a gift for you too.

The Friday Harbor Whale Museum has a wonderful whale adoption program. For $35 a person can adopt an orca (a member of the Southern Resident Pod) and help support these endangered whales. The proceeds from the adoption support orca education and research.

You get to choose your whale from a long list of available adoptees. (They all have names, too!) You’ll receive a large photo of your whale along with adoption papers, and you’ll also receive a monthly newsletter about the pod. It’s an incredible program. Or a person can do a family adoption or a classroom adoption.

After adopting a whale in 2018, I “gifted” the whale (Cookie) to my four-year-old grandson so that he might develop an interest in these animals and eventually grow to be a steward of nature in some manner. He now has several story books starring orcas.

You might tend to think this is gimmicky, or perhaps akin to adopting a star and naming it after someone. But orca adoption is entirely different. These whales are strikingly intelligent, social beings. The Southern Resident Pod is in a precarious situation in part due to the rampant capture and imprisonment of these magnificent mammals by Sea World which decimated the population. Tragically, no captive whale has lived much beyond 30 years of age. In the wild they can live up to 80 years and longer. And, no whale born into captivity lives past 30. (Sea World can’t seem to figure out that swimming pools just aren’t the same as the ocean. This is why Sea World is one of the most hated companies in America.)

Click here to access the whale adoption page on the Friday Harbor website.

You can also buy a copy of Saving Our Oceans and support these whales. The Whale Museum is a 2019 recipient of the proceeds from the sale of Saving Our Oceans.

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