Major Changes to Publishing House

Three primary areas have become the publisher’s center of attention: The Ocean; Whales; and the Rights of Nature.

Becky on her mule, Reba Peru.

It’s become apparent to many of Moonlight Mesa’s blog followers and customers, that the publishing house is no longer the same company that used to avidly only promote western books and authors. “There is no question that we’re on a different path,” admitted publisher Becky Coffield. “The change is a difficult, time-consuming, uphill struggle, and one we’ve been trying to win using emotional appeal – not tactics. It hasn’t been as easy as I thought it’d be. Somehow that’s got to change.”

It’s tempting to say that the biggest cause of struggle is Moonlight Mesa’s rural location – being housed on the borderline of a dinky seasonal community and a small cowboy town. This hurts, but it’s not the only issue. Not being a coastal state, Arizonans generally tend to be indifferent to the issues that Moonlight Mesa’s publisher finds to be a priority. “This is to be expected, I suppose. Arizona has issues and problems of its own to deal with that are troublesome: drought and potential water shortage; rapid growth due to a massive influx of newcomers; and border issues to name a few. Expected, but disappointing,” Coffield said.

So, what is the pubisher’s focus? Three primary areas have become the publisher’s center of attention: the Ocean; Whales; and The Rights of Nature. That is, of course, a simplification, but it generally sums it up.  Coffield is also a supporter of NRDC, CELDEF, and GARN.*

For starters, as chairperson of the JUST ONE THING Alliance, Coffield decided to house the small, grass-roots movement on Moonlight Mesa’s website as its own domain. (www.justonething.life) She has also recently added Moonlight Mesa’s publication, Saving Our Oceans. (www.saving-our-oceans.com) as a domain on the website.

“Though the addition of these two domains to Moonlight Mesa’s website does not in any way help book sales or the company, the fact is it’s a step in going where I have to go,” Coffield said.

Coffield became an ocean/whale devotee after spending six years blue-water sailing on a Cal 2-34, traveling around 25,000 miles, then living on the Oregon Coast for many years. Originally from the Northwest, Coffield has spent years boating in the San Juan Islands and traveling the Inside Passage to the Broughton Islands and S.E. Alaska. “I’ve had fantastic whale encounters in S.E. Alaska,” Coffield recalled. “And, of course, a person can’t help but love the Southern Resident Pod that hangs out in the San Juans.” Coffield is currently endeavoring to complete a Marine Naturalist Certification.

It’s become apparent to all who know the publisher that she (and her husband) are  fish out of water living in Arizona – The big question is “for how much longer?” She’s choosing not say at this time –

Meanwhile, look for the saving-our-oceans.blog in the very near future.

*CELDEF: Community Environmental Defense Fund

NRDC – Nature Resource Defense Council

GARN – Global Alliance for Rights of Nature

Blog submitted by Renee Witty

The Thousand Mile Challenge

A good challenge may help distract you from the endless episodes of corona chatter, death, and mob destruction.

Let a good challenge provide distraction and relief from today’s endless episodes of corona chatter, death, and mob destruction. My challenge? 1,000 miles.

We’ve been plenty busy salvaging Moonlight Mesa Associates from three, yes 3, fires since March. The latest fire wiped out three of the company’s four acres. It was started, experts believe, by somebody who drove down the highway with their chains dragging on the cement. Unless you’re around trucks and trailers you might not know that the safety chains often drag on the ground. This can cause a spark. Arizona is bone dry right now.  (The 1,000 miles is coming up.)

Fortunately, the building and immediate grounds were saved, although the fire came as close as 10’ from the back of the building. We were huddled 1600 miles away in Anacortes licking our wounds from our earlier disasters when our realtor called and informed us that helicopters were dropping buckets of water on our back porch. Hmm. Stunned at yet another catastrophe and unable to do anything at the time, we stayed a few more days in Anacortes, then took a beautiful week-long trip down the coast driving back to Arizona avoiding any discussion of what might be awaiting us.

So, where do the thousand miles come in? I’m getting to that.

Needless to say, we spent the next few weeks pushing back our fire-line. This means raking, hoeing, and hooping acres of dull, dead, dry grass that’s knee deep, and cutting limbs off out-of-control creosote bushes and damaged mesquite and palo verde trees. It’s beginning to look good…the part we’ve done anyway.

IMG_1479    So, now onto the 1,000 miles. On a recent windless morning, we actually stole away and went rowing at Lake Pleasant. We arrived at 6:00 a.m., and were launched by 6:20. It helps if you know that I’m an avid rower. I currently own two rowing vessels. My rowing skiff, complete with row-wings made by my husband Tom, is in Anacortes, WA. with our small tugboat. My wherry, built by my husband for my birthday several years ago, lives with us in Wickenburg. It has the full set-up of sliding seats, 9’6” oars, and of course, row-wings. It’s a creation of beauty!

50dfc-oldfolksweb-jpeg Rowing is very physical – and mental. I wrote a book about this, The Old Folks in the Boat, which I took off the market. (You may order a copy from me if you wish – it’s heavily discounted.) Anyway, I won’t go into the details at this time. However, as we rowed I realized I needed a good, challenging goal to boost my morale. On a whim I decided I would row 1,000 miles this year. Oops. I then realized the year is half over and I’ve hardly rowed due to the move, the fires, and my mule launch. So, I decided I’d row 500 miles in 2020, but in 2021 I would row 1,000 miles.

In July  we’ll be building the new shop. ( We do the job. No contractors.) But, I’ll sneak in some rows and in August we’ll head back to the tug where I can row every day. Still, 500 miles is a lot of miles. Arizona is hot hot hot…too hot to row unless I start at 6:00 in the morning. Can’t get the shop built and row every day, though.

Not everyone needs a challenge. I do. It keeps me enthused and determined and distracted from today’s endless episodes of corona chatter, death, and mob destruction. I need that. So far, I’ve only rowed 10.92 miles this year, but the year is not yet done. Keep in mind that the skiff is more difficult to row than the long, graceful wherry which can be rowed by either one or two people. The skiff is slower for one thing, and only one person can row. The wherry glides through the water like a fish…or surfer…whatever. Unfortunately, the wherry cannot go with us to the tugboat…it’s too big for our small vessel and it’s too risky to tow it behind the tug. Nevertheless, I’m excited about this challenge. I’m feeling pretty positive, in fact.

Do you have a challenge?

My First Big Challenge...crossing oceans
We managed to survive 7 years and 25,000 miles aboard a 34′ Cal 2-34. Now THAT was often a challenge!