A Bit Disappointed, and I Missed My Mule

Whale-postcard.jpg         My summer travels and book-selling attempts for Saving Our Oceans were  slightly worse than pathetic. Although I did sell all the books I had with me, it was a LOT OF WORK. Partially this is due to my reluctance to approach conventional bookstores. The Independent stores are far more gracious and willing to take small publisher titles. Happily I picked up orders for a few of our other titles and I just sent 25 copies of Saving Our Oceans to the Friday Harbor Whale Museum yesterday. So, it’s all good.

Well, I have to confess that the Marine Naturalist Training Program I was so gung-ho about was a little bit of a let down. The presenters absolutely knew their subject matter and were very passionate about it, but too many really needed training in public speaking. (Mumble mumble) Some were okay. A few were good, but too many were inaudible.

I also wasn’t sure why some of the topics were included, to be honest. Other topics, like plastic pollution, weren’t even mentioned.

The entire program, though, was staffed by extremely nice, knowledgeable, caring people.

As of now, I seriously doubt that I’ll do the required practicum to obtain a Marine Naturalist certification. I’m feeling more and more certain to remain in Arizona and not relocate north. More about that later.

But, all that being said,  due to the program I attended I armed myself with several Marine guides and had an absolutely great time finding cool creatures and plants on my own. I will admit the training program added a lot of interesting exploring to our travels.

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Orange Ribbon Worm I discovered in a tide pool

BACK TO BUSINESS

Happily I came back to a bunch of orders for books sitting in our post office box…not so happy for those waiting for their purchases, I suppose. I’ll definitely have someone deal with mail and orders next summer.

My to-do list is so long I almost feel paralyzed.  No one else will be back until the middle of September, if then, so I have time to get myself and the business organized and ready to roll at a nice, leisurely pace.

This fall we’re looking at possibly a new cover for The Littlest Wrangler,  and getting Lee Anderson’s book, My View from the Saddle, into print asap. Also a small ebook is in the works, and due to the slowdown after a fabulous full year of sales, A Beginner’s Guide to Owning a Mule will likely go to ebook also…maybe. Gotta think about that one. No…I just changed my mind. Not going to do that yet.

I’m glad to be home. My bed here is way more comfortable than the bed on the boat!! And I missed my mule!

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Can’t Find “Saving Our Oceans”? You’re Not Alone!

3167e-SOOpc2B2Bjpeg      For those who have contacted us asking where in the world they can locate a copy of Saving Our Oceans (like on Amazon), you have no idea the frustration level in our office this past week.

For the time being, to access Saving Our Oceans on Amazon, you will need to also include the author’s name along with the title.  Saving Our Oceans  R.L.  Coffield. 

Apparently there has been a rare glitch with the company that provides Amazon with the book information…specifically they’ve had a problem with the cover image. In today’s world, wouldn’t you think they’d notify someone? Like us? Or our distributor? Or our printer? or that Amazon would contact them??

However, one benefit of not getting the book hot off the press, is that we found an error! Someone typed “damns” instead of “dams.” That’s an error we couldn’t ignore. So the book has been re-uploaded to the printer with that correction along with a few additions to the acknowledgment page. Unfortunately, we sent an email blitz out to about 2000 of our former customers. We’ve been inundated with emails wanting to know how to get the book! Of course, we do have a box of books with the misspelled word in them. And even more sadly, we sent a copy of that “damn” book out to contacts who we hoped would help “spread the word.”

In any event, it should be sorted out by next week. I can only hope.

I think it’s time for a rare Saturday night libation!

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WE DID IT! The GREAT, The GOOD, The HORRID!

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Shock and exhaustion are setting in. This morning, after months of extremely intense work, I finally gave the go-ahead to upload Saving Our Oceans to the printer. It took four bar codes before our gifted cover designer, now living in Ecuador no less, was able to upload the cover. The four bar codes were my doing…couldn’t make up my mind on price…couldn’t decide if I wanted the price on the back of the book or not…couldn’t complete the metadata for the book to even get to the bar code area…couldn’t get an answer from “customer no-service”…but the book now has a bar code, and it’s official.

Hopefully the proof copy will pass scrutiny and then we’ll begin the hard part of publishing…SELLING the dang thing!

So – that’s the GREAT.

cropped wallace islandThe GOOD? Actually the Good is as great as the GREAT. Another staff member and I have been admitted to the MARINE NATURALIST TRAINING PROGRAM held in Friday Harbor, Washington, this summer. We are totally stoked! This is a perfect fit for the new direction I want to take Moonlight Mesa Associates (aka Westerns, Whales, and Oceans). The program is a full week in July. It’s perfect timing since the office here in Wickenburg is closed during Arizona’s hell-hot months. My husband and our dog Holly and I will be on our little tug enjoying every minute of summer in the Northwest. Hopefully selling books too!

The HORRID? You know the old saying, “Haste makes waste.” This is absolutely true in the publishing business. Every time we’ve rushed a book to print to meet a deadline, we’ve regretted it. Well, this saying apparently holds true for websites also. We were in such a manic state to get our WordPress website up and running after losing our 10-year-old website with another company, that we didn’t triple check things. We double-checked, but we were under so much  pressure to get the website operational, that we didn’t triple check. I strongly suspect that has hurt us. Nothing quite like a publisher who misspells.

As a result, when I finally took the time to look things over carefully, low and behold I found a plethora of errors in book descriptions. Eeeks. I’d have fired me if I could’ve. Hopefully all is fixed, but I need to go through every written word one last time to make sure.

Meanwhile, Saving Our Oceans  will be released May 15 if all goes well. When you purchase the book, keep in mind that the net proceeds from your purchase will be donated to a great cause! I know the 501c3 recipients will greatly appreciate it, and all of us at Moonlight Mesa sincerely thank you.

 

 

 

 

 

 

Publisher Announces 2018 Sales Report

2018 ended with a bang for Moonlight Mesa Associates, Inc.! Despite a summer of dismal sales (probably partially due to no one being in the office for three months) the year actually ended well. “November and December were terrific for sales,” Moonlight Mesa publisher  said. “Actually, almost unbelievable.”

Both the publisher and staff were shocked to see the final 2018 tally on book sales. There were some genuine surprises and some disappointments.

Muley cover          Moonlight Mesa’s top-selling book for 2018 was A Beginner’s Guide to Owning a Mule. This includes copies distributed by Ingram and sold by the publisher. If only Ingram sales are considered, however, Casey Tibbs – Born to Ride, squeezed out A Beginner’s Guide to Owning a Mule at the very tail end of the year, the Tibbs book outselling the mule 9780977459391.MAIN.book by only a few copies.

J.R. Sanders’ Some Gave All  came in third for sales by Ingram, and Lee Anderson’s Developing the Art of Equine Communication took fourth.

As for Kindle and other e-book sales, Casey Tibbs and Equine Communication had decent movement. Jere James probably outsold the other two titles, but Jere also has seven books available – plus they are fiction. Not all titles published by Moonlight Mesa are available as ebooks due to photos and file size.

The Old Folks in the Boat fared very poorly. “I knew it wouldn’t be a blockbuster,” 50dfc-oldfolksweb-jpegCoffield said, “but I am truly surprised at how poorly it did. I came within a hair of taking it out of circulation. Another year like this one, and I will.” In fact, the publisher canceled the scheduled book signing at the Seattle Boat Show.

Finally, Moonlight Mesa will no longer be carrying Paula Silici’s yummy western romance, A Way in the Wilderness.  The author has asked for her rights back, and due to Silici’s precarious health situation, Coffield agreed to return the author’s rights – except for a 10% publisher right to any movie rights.

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Release date: May 2019

The plan now is to get Saving Our Oceans completed and uploaded for printing. “We’re close, but there’s still a lot of work to do. It doesn’t help that our beloved cover designer is migrating to Ecuador,” Coffield said. “He insists there will be internet there, but it just won’t be the same.”

Next up will be Lee Anderson’s book, “The View from My Saddle”.  This is Anderson’s second title with Moonlight Mesa. Coffield insists the book will be ready to release in the fall.