Publishing Slowdown

logoMMA-lg for WPIt’s past time we got back to the original business of publishing – so I’ve been advised. While my personal interests still sit with oceans, whales and the JUST ONE THING Alliance, I’ve been reminded that we have a plethora of award-winning titles that are beginning to languish due to my divided loyalties.

First off, book sales are surprisingly down. I thought sales would remain pretty strong since most people are housebound. I pictured people reading in the long quiet evenings. Not so much, it seems. Perhaps it’s the expense – few good books are free. Even Kindle charges add up quickly and there are other expenses people must take care of before indulging in their leisure habits.

That being said, although our sales are slower, they do continue. Of particular interest is Casey Tibbs, Born to Ride (Rusty Richards), Developing the Art of Equine Communication (C.L. Lee Anderson), A Beginner’s Guide to Owning a Mule (Becky Coffield) and Some Gave All (J.R. Sanders). These titles just keep chugging along! Note that they are ALL nonfiction works.

SGA CoverJ.R. Sanders recently posted a YouTube video for Some Gave All  that is positively inspiring! What a great job. You can see for yourself at https://bit.ly/3eyPCL1. It’s totally awesome!

 

In other news…our new house caught fire, and my mule Reba launched me into outer orbit. I landed on rocks on  my head, face and left ribs. Fortunately I was wearing a helmet – something I rarely do. My mule is a big, strong girl, and I was no challenge for her in keeping my seat. Why she did this, I have NO IDEA. It wasn’t windy, too hot, or too cold. There were no bees, mosquitoes, or other scary things (like cows) around. Unfortunately, once a mule or horse gets away with this, they are inclined to do it again, so sadly Reba and I have parted ways. I found an experienced, excellent owner…AND RIDER…for her. I’m too old to be hurled onto rocks. I had to walk 1.9 miles home from this traumatizing episode and spend 6 hours in an emergency room. Enough.

 

On the bright side, I can now spend more of my free time rowing and competing in the “senior” divisions. (When did I get to be a “senior”??) Once my ribs and broken finger heal, I’ll be raring to go – wild horses can’t hold me back – so the saying goes. It’s taking all my will power not to rush off to the lake and start rowing now that the weather is good. My ribs would rebel, however – this I have learned the hard way.

 

IMG_1479

 

We’ve postponed a new publication until 2021. Hopefully Renee and Jered might be back and I’ll be ready to get very serious about publishing again. Meanwhile, one of us will continue our posts!

JUST1THING E2

Great Year for Moonlight Mesa Nonfiction Titles & Superb Response to JOT

JUST1THING E2      The response to JUST ONE THING has been nothing short of encouraging, according to publisher and JUST ONE THING organizer, Becky Coffield. Although off to a slow start due to the home and business relocation of both Moonlight Mesa Associates, Inc. and the publisher, the response to date has exceeded Coffield’s expectations.

For starters, the Save Our Wild Salmon Coalition has enthusiastically endorsed the JUST ONE THING alliance. “The Save Our Wild Salmon Coalition has got to be one of my favorite organizations,” Coffield recently said. “Joseph Bogaard and his staff are so responsive, supportive and positive. They were quick to endorse our informational/inspirational publication last year, Saving Our Oceans, which has generated funds that we’ve in turn donated to the Save Our Wild Salmon Coalition and to the Whale Museum in Friday Harbor.”

Coffield went on to add that “The Whale Museum is another organization that has been outstandingly supportive of not only our publication, Saving Our Oceans, but they also have wholeheartedly embraced the JUST ONE THING alliance. It’s a very rewarding feeling to have organizations like these support the alliance.”

Moonlight Mesa already has an alliance with the Ocean Foundation and the Plastic Pollution Coalition. “We’re hoping that we actually get a response from the Inland Ocean Coalition this time around,” Coffield said. “More than just coastal communities and organizations need to come on board for this to be really successful. What we are getting is terrific, but there’s plastic pollution everywhere…not just in coastal regions.”

In addition to organizations, so many individuals have praised the idea and let us know via email or personal encounters. “We’re very enthused and excited to get the ball rolling on this endeavor,” Coffield said. “Now that we’re mostly settled in our new location, we hope to send the message out and recruit more organizations and individuals to the cause.”

And, JUST ONE THING has its prototype t-shirt. “The funds from any shirts we sell will be donated. More than selling shirts, though, our goal is to just get the word out and encourage participation in the alliance.”

2019 PUBLICATION WRAP UP

9780977459391.MAIN. Once again nonfiction dominated Moonlight Mesa’s overall sales this past year. Although Casey Tibbs – Born to Ride and A Beginner’s Guide to Owning a Mule  battled it out for best seller, the honor this year goes to Rusty Richards’ Casey Tibbs – Born to Ride by a small margin. “Richards’ book is going to sell forever, I think,” Coffield said. “It’s a classic in the true sense. Part of its exceptional staying-ability is that it’s available as a trade paperback and an ebook also.”

A Beginner’s Guide to Owning a Mule came in second for sales which is very interesting rebaandbeckyconsidering the book is simply a guideline about buying and owning mules. “I’m a bit surprised at the interest in mules, I guess,” Coffield said. “They are fantastic animals, but not for everyone, that’s for sure. I have one and absolutely love her, but there are days… I’m very pleased to see the interest in mule-information.”

In third place for sales was C.L. “Lee” Anderson’s Developing the Art of Equine equine_comm2Communication. “I didn’t think Lee could possibly come up with another book as helpful and informative as this one, but he surely did,” Coffield said. “We released Lee’s second book, The View from My Old Saddle, in January this year.”

SGA Cover      Fourth place is J.R. Sanders’ riveting Some Gave All. “I know if we can get this book into ebook format without having to delete most of the artwork and photos it will really take off,” Coffield said. “This book is absolutely fabulous.”

 

Saving Our Oceans placed fifth for nonfiction. “I was more than disappointed in this result,” Coffield said, “but it’s probably to be expected considering the topic and the fact that many in Arizona seem to be a bit detached and indifferent to these issues. Our work is cut out for us.”

Desturnell Mexico.tif

Jere D. James, usually a top-selling fiction author, has seen a decline in sales. Jere stopped writing westerns and sales declined when no new titles were forthcoming. The author had a fairly large following who were always anxious to buy the next book in the series. (Cover photo of the 5th book in the Jake Silver Adventure Series.)

 

NO PUBLICATIONS IN 2020

Coffield announced there would be no new publications scheduled in 2020. “We have too much work to do with Saving Our Oceans and the JUST ONE THING alliance. We also have Lee’s new title to get established in the market place. Plus, we’re looking at a new cover for Sanders’ The Littlest Wrangler. And if time permits, we’d like to take a look at Some Gave All  and see how we can get it into an ebook. We’ll be busy.”

 

 

 

Change is Good!

I’m beginning to feel like our “relocation” is a very long saga, so I’ll make the ending brief.

 

1. Yes, we moved

2. No, we did not relocate to the Northwest

3. We relocated to a great location just outside of Wickenburg – so we’re STILL IN ARIZONA. It’s all the change we needed.

 

So, back to business!

 

For the last few months we’ve been struggling to get Lee Anderson’s new book into print. The last technical glitch wasn’t mine (this time). But despite being computer-less for several weeks due to the move, we finally have the book in print. Lee’s new book is phenomenal…and bold. People will love it, or they’ll be furious. Getting it into print has taken its toll on all of us, however. Release date for this title is January 15, 2020.

 

cover for lee
Author Lee Anderson and his horse Concho

As for end of the year business…I’ll have final numbers soon, but I do know that A Beginner’s Guide to Owning a Mule  was the second highest selling book via Ingram this year.  The other three top titles for Ingram sales were Some Gave All, by J.R. Sanders; Developing the Art of Equine Communication  by C.L. (Lee) Anderson; and Saving Our Oceans, by R.L. Coffield. Note that these are all nonfiction.

 

9780977459391.MAIN.E-book sales have not been tallied, and not all books are in ebook format, but Casey Tibbs – Born to Ride,  by Rusty Richards (available in both paperback and ebook), looks like it snagged first place  in total sales in 2019. That being said, final results have not been determined yet.

 

 

JUST ONE THING

I’ve been rather forced to take a break from publishing this year (2020) as I have no staff left. Renee is sulking (for good reason and won’t be back for a long, long spell if then). Vin (our fantastic cover designer) has relocated to Ecuador. Jered took a job as Account Executive with Shamrock Farms (which pays much better than I do). And on and on. Even Tom has taken on other projects. I’m thinking it’s a sign I need to move on. It’s been 10 years – change is good.

 

So now on to the fun stuff: If I’m not going to publish in 2020, what am I going to do? JUST ONE THING, that’s what I’m going to do. JUST ONE THING.

 

My goal is to start a JUST ONE THING grassroots movement. It’s simple, right? IF EVERYONE, every single person, did JUST ONE THING to stop plastic use and pollution the results would be phenomenal. I’m not talking big sacrifices either. How about buying coca cola in the can or a glass bottle – or any of the many other plastic bottles of crapola  produced? How about saying no to the plastic bag that you don’t really need? We can all make a change that will be beneficial for the environment.

 

MARINE NATURALIST

We’ll be in the Northwest again this summer where I’m hoping to get in some hours toward my Marine Naturalist Certification. Yes, my heart is still in the Northwest, but thousands upon thousands of hearts there are working for the whales, the ocean, the chinook salmon, and cleaner water. My voice won’t be missed. Instead, I’m hoping to bring these issues to Arizona so that they make sense to the people here.

 

I’ll be blogging regularly about all these things and also on a rampage about a few of them. I hope you’ll stay tuned and think about CHANGE!

A Bit Disappointed, and I Missed My Mule

Whale-postcard.jpg         My summer travels and book-selling attempts for Saving Our Oceans were  slightly worse than pathetic. Although I did sell all the books I had with me, it was a LOT OF WORK. Partially this is due to my reluctance to approach conventional bookstores. The Independent stores are far more gracious and willing to take small publisher titles. Happily I picked up orders for a few of our other titles and I just sent 25 copies of Saving Our Oceans to the Friday Harbor Whale Museum yesterday. So, it’s all good.

Well, I have to confess that the Marine Naturalist Training Program I was so gung-ho about was a little bit of a let down. The presenters absolutely knew their subject matter and were very passionate about it, but too many really needed training in public speaking. (Mumble mumble) Some were okay. A few were good, but too many were inaudible.

I also wasn’t sure why some of the topics were included, to be honest. Other topics, like plastic pollution, weren’t even mentioned.

The entire program, though, was staffed by extremely nice, knowledgeable, caring people.

As of now, I seriously doubt that I’ll do the required practicum to obtain a Marine Naturalist certification. I’m feeling more and more certain to remain in Arizona and not relocate north. More about that later.

But, all that being said,  due to the program I attended I armed myself with several Marine guides and had an absolutely great time finding cool creatures and plants on my own. I will admit the training program added a lot of interesting exploring to our travels.

Orange Ribbon Worm
Orange Ribbon Worm I discovered in a tide pool

BACK TO BUSINESS

Happily I came back to a bunch of orders for books sitting in our post office box…not so happy for those waiting for their purchases, I suppose. I’ll definitely have someone deal with mail and orders next summer.

My to-do list is so long I almost feel paralyzed.  No one else will be back until the middle of September, if then, so I have time to get myself and the business organized and ready to roll at a nice, leisurely pace.

This fall we’re looking at possibly a new cover for The Littlest Wrangler,  and getting Lee Anderson’s book, My View from the Saddle, into print asap. Also a small ebook is in the works, and due to the slowdown after a fabulous full year of sales, A Beginner’s Guide to Owning a Mule will likely go to ebook also…maybe. Gotta think about that one. No…I just changed my mind. Not going to do that yet.

I’m glad to be home. My bed here is way more comfortable than the bed on the boat!! And I missed my mule!

cropped-cropped-rebaandbecky.jpg

 

Can’t Find “Saving Our Oceans”? You’re Not Alone!

3167e-SOOpc2B2Bjpeg      For those who have contacted us asking where in the world they can locate a copy of Saving Our Oceans (like on Amazon), you have no idea the frustration level in our office this past week.

For the time being, to access Saving Our Oceans on Amazon, you will need to also include the author’s name along with the title.  Saving Our Oceans  R.L.  Coffield. 

Apparently there has been a rare glitch with the company that provides Amazon with the book information…specifically they’ve had a problem with the cover image. In today’s world, wouldn’t you think they’d notify someone? Like us? Or our distributor? Or our printer? or that Amazon would contact them??

However, one benefit of not getting the book hot off the press, is that we found an error! Someone typed “damns” instead of “dams.” That’s an error we couldn’t ignore. So the book has been re-uploaded to the printer with that correction along with a few additions to the acknowledgment page. Unfortunately, we sent an email blitz out to about 2000 of our former customers. We’ve been inundated with emails wanting to know how to get the book! Of course, we do have a box of books with the misspelled word in them. And even more sadly, we sent a copy of that “damn” book out to contacts who we hoped would help “spread the word.”

In any event, it should be sorted out by next week. I can only hope.

I think it’s time for a rare Saturday night libation!

cropped maniac

 

 

WE DID IT! The GREAT, The GOOD, The HORRID!

SOOpc jpeg

Shock and exhaustion are setting in. This morning, after months of extremely intense work, I finally gave the go-ahead to upload Saving Our Oceans to the printer. It took four bar codes before our gifted cover designer, now living in Ecuador no less, was able to upload the cover. The four bar codes were my doing…couldn’t make up my mind on price…couldn’t decide if I wanted the price on the back of the book or not…couldn’t complete the metadata for the book to even get to the bar code area…couldn’t get an answer from “customer no-service”…but the book now has a bar code, and it’s official.

Hopefully the proof copy will pass scrutiny and then we’ll begin the hard part of publishing…SELLING the dang thing!

So – that’s the GREAT.

cropped wallace islandThe GOOD? Actually the Good is as great as the GREAT. Another staff member and I have been admitted to the MARINE NATURALIST TRAINING PROGRAM held in Friday Harbor, Washington, this summer. We are totally stoked! This is a perfect fit for the new direction I want to take Moonlight Mesa Associates (aka Westerns, Whales, and Oceans). The program is a full week in July. It’s perfect timing since the office here in Wickenburg is closed during Arizona’s hell-hot months. My husband and our dog Holly and I will be on our little tug enjoying every minute of summer in the Northwest. Hopefully selling books too!

The HORRID? You know the old saying, “Haste makes waste.” This is absolutely true in the publishing business. Every time we’ve rushed a book to print to meet a deadline, we’ve regretted it. Well, this saying apparently holds true for websites also. We were in such a manic state to get our WordPress website up and running after losing our 10-year-old website with another company, that we didn’t triple check things. We double-checked, but we were under so much  pressure to get the website operational, that we didn’t triple check. I strongly suspect that has hurt us. Nothing quite like a publisher who misspells.

As a result, when I finally took the time to look things over carefully, low and behold I found a plethora of errors in book descriptions. Eeeks. I’d have fired me if I could’ve. Hopefully all is fixed, but I need to go through every written word one last time to make sure.

Meanwhile, Saving Our Oceans  will be released May 15 if all goes well. When you purchase the book, keep in mind that the net proceeds from your purchase will be donated to a great cause! I know the 501c3 recipients will greatly appreciate it, and all of us at Moonlight Mesa sincerely thank you.

 

 

 

 

 

 

Publisher Announces 2018 Sales Report

2018 ended with a bang for Moonlight Mesa Associates, Inc.! Despite a summer of dismal sales (probably partially due to no one being in the office for three months) the year actually ended well. “November and December were terrific for sales,” Moonlight Mesa publisher  said. “Actually, almost unbelievable.”

Both the publisher and staff were shocked to see the final 2018 tally on book sales. There were some genuine surprises and some disappointments.

Muley cover          Moonlight Mesa’s top-selling book for 2018 was A Beginner’s Guide to Owning a Mule. This includes copies distributed by Ingram and sold by the publisher. If only Ingram sales are considered, however, Casey Tibbs – Born to Ride, squeezed out A Beginner’s Guide to Owning a Mule at the very tail end of the year, the Tibbs book outselling the mule 9780977459391.MAIN.book by only a few copies.

J.R. Sanders’ Some Gave All  came in third for sales by Ingram, and Lee Anderson’s Developing the Art of Equine Communication took fourth.

As for Kindle and other e-book sales, Casey Tibbs and Equine Communication had decent movement. Jere James probably outsold the other two titles, but Jere also has seven books available – plus they are fiction. Not all titles published by Moonlight Mesa are available as ebooks due to photos and file size.

The Old Folks in the Boat fared very poorly. “I knew it wouldn’t be a blockbuster,” 50dfc-oldfolksweb-jpegCoffield said, “but I am truly surprised at how poorly it did. I came within a hair of taking it out of circulation. Another year like this one, and I will.” In fact, the publisher canceled the scheduled book signing at the Seattle Boat Show.

Finally, Moonlight Mesa will no longer be carrying Paula Silici’s yummy western romance, A Way in the Wilderness.  The author has asked for her rights back, and due to Silici’s precarious health situation, Coffield agreed to return the author’s rights – except for a 10% publisher right to any movie rights.

SOOpc jpeg
Release date: May 2019

The plan now is to get Saving Our Oceans completed and uploaded for printing. “We’re close, but there’s still a lot of work to do. It doesn’t help that our beloved cover designer is migrating to Ecuador,” Coffield said. “He insists there will be internet there, but it just won’t be the same.”

Next up will be Lee Anderson’s book, “The View from My Saddle”.  This is Anderson’s second title with Moonlight Mesa. Coffield insists the book will be ready to release in the fall.