After being stalled for two years with the “pandemic,” closures and a growing lack of public interest due to increasing political and social turmoil, Moonlight Mesa unexpectedly ended the JUST ONE THING ALLIANCE program earlier this month. Publisher Becky Coffield announced today the company will instead be spending much more energy on Rights of Nature issues.
JUST ONE THING was an attempt to entice people to give up just one single-use plastic item, thus contributing in a small way to less plastic pollution and waste in garbage dumps, the ocean, beaches, water sources, etc. Small things add up!
“For several years we’ve been somewhat engaged in environmental issues that can actually be ‘fixed’ given time and resources. However, we intend to greatly step up our involvement,” Coffield said.
Some problems are massive and will take time, which in many cases we don’t have (such as doing what we can to help the Save Our Wild Salmon Coalition in restoring the wild salmon runs in the Pacific Northwest that the diminishing pod of Southern Resident Orcas rely on for survival). Other issues can be solved by the brilliant legal work of Nature Resource Defense Council (NRDC) and Community Environmental Legal Defense Fund (CELDF). And there are issues that simply require public education and awareness. We don’t have to rely on other nations to fix our own backyard, unlike climate change and plastic pollution require.
I can tell you right now that we are excited about this decision. Everyone here has the energy to get actively involved in these issues.
So much to do…so little time. we’ll keep you posted!”
Moonlight Mesa Associates, Inc 