When Will We Come Roaring Back – If Ever?

It has become fairly obvious that most big government legislators have never owned and operated a small business. Why else would their rules and regulations favor big box stores and not the small, backbone businesses of America? Unless they forget all this once in office.

This is the question teasing many businesses now that they have been finally allowed to “open” for business. Already, though, some are beginning to worry about possible “restrictions” again. So far, we’ve actually not heard of businesses being shuttered, however we think many may be cowering in anticipation of the next blow. Interestingly, defiance to this possible threat seems to be growing.

This applies to most small businesses, including the smaller independent publishing companies. There is no predicting what months books will fly out the door, and what months inventory doesn’t move. Indeed, last summer (usually our slow time) we had two outstanding bumper months and one month that saw all of 3 books sell. Conversely, usually winter months are our ticket to staying open, yet winter months this year were mournful. Books are, however, a “luxury” to many – not a necessity.

So what gives? We have no idea. That being said, it’s become clear to us after enduring this past year that the westerns and nonfiction have overall at least survived covid. Casey Tibbs – Born to Ride, an awarding winning biography, out of the blue had a shockingly successful month after a dismal spell. To be fare, Casey Tibbs sells every month, but every year come rodeo time this award-winning biography sees a surge in sales. This year was no exception

And we are continuously stunned when, month after the month, the small, unassuming A Beginner’s Guide to Owning a Mule outsells all other books combined. Who knew people wanted to know about mules? Not that we’re complaining!

The latest books to jumpstart again are the Jere D. James westerns. This 7-book series waxes and wanes. Unfortunately, we withdrew two of the books from Ingram’s catalogue because of low sales and now regret doing so. Looks like we may be adding them back into Ingram’s inventory.

Book 5 in the Jake Silver Adventure Series

C.L. Lee Anderson’s newest book, The View from My Old Saddle, was released right before the big lockdown. Lee’s first book, Developing the Art of Communication, is a fairly consistent seller, but the second one has not had a chance…yet. With things now opening up, it too should take off among the equine folks. It’s dynamic, infuriating, true, and controversial. It’s great, in other words.

Lee on his horse Concho – The View from My Old Saddle

Sadly, The Littlest Wrangler, J.R. Sanders award-winning young reader book, is not currently available and the orders are stacking up. Due to a publishing snafoo it won’t be available until late, late fall. Some Gave All, Sanders’ award-winning, biographical account of Old West Lawmen Who Died with Their Boots On continues to receive wonderful reviews.

All in all, we’re not totally discouraged here…but just after things started looking up we’re concerned they may falter. Maybe when everybody returns to work we’ll have a better report.

It does seem fairly obvious, that most big government legislators have never tried to own and operate a small business. Why else would their rules and regulations favor big box stores and not the small, backbone businesses of America?

Author: Moonlight Mesa Associates

Publisher who loves Westerns, Whales, and Oceans! Email us at cookie@westernswhalesandoceans.com and orders@moonlightmesaassociates.com

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