2020 will no doubt be a year that no one will forget. Will we want to forget? YES. The pandemic has jerked people around endlessly: Masks, no masks, advice to get outside, advice to hunker down, close schools, open schools, close schools.
*The weather in 2020, particularly in hurricane country, has served up fear and excitement…rather like a horror movie might.
*Riots and protests: democracy at work or terrorism in play?
*Unemployment and evictions have abounded.
*The stock market has offered its thrills and chills.
*And, of course, the election has been a nightmare for everyone regardless of who wins. The election may last longer than the pandemic!
When the pandemic was first declared, we at Moonlight Mesa expected an onslaught of book orders. After all, we reasoned, people were being confined at home (hunkering down in place I think they called it) and would tire of daytime television in short order. Wrong. Spring book orders languished horribly. Then, come late spring and summer when we traditionally have our slower months, sales unexpectedly bloomed. Best summer sales ever.
Fall arrived, but so far sales have failed to be as robust has usual.
But overall, what’s been selling for us? Nonfiction. Nothing else: NONFICTION.
Unfortunately, while the sales of all our nonfiction books have been very respectable, sales of Saving Our Oceans have greatly disappointed us, and we feel this book is one of the most timely, important books we’ve yet published. There are several likely reasons for this poor response – one being that the vast majority of people DO NOT LIVE BY OR NEAR THE OCEAN and aren’t really engaged with the issues. This is understandable – but not excusable when one considers that the ocean provides 70 to 80% of the oxygen we breathe. And, the other issue (no surprise) is that people who actually live in coastal states may already be aware of many of the issues that Saving Our Oceans covers.
However…there are chapters in Saving Our Oceans that should be read by everyone no matter where they live. People need to know the truth about freshwater sources and its critical issues (which the book also covers). Because we feel this information is vitally important, future blogs will offer chapters from the book. It’s not too late to avoid another catastrophe that will put the pandemic to shame in comparison, but time is running out.
(Or, you can buy the book. It’s priced at just 12.95 to expedite sales. All proceeds are donated to the Friday Harbor Whale Museum and the Save Our Wild Salmon Coalition, both in Washington State.)